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We help launch new brands. Working directly with businesses, entrepreneurs and investors, we create and fully articulate brand identities for emerging and evolving ventures. Our extensive, first-hand experience working with many of the world’s greatest brands and advertising agencies enables us to bring a demonstrable level of creative/strategic thinking to the game. We position and empower brands with original voice, purpose and authenticity right out of the gate.

 
Little Bean - launching a rebel

Little Bean - launching a rebel

Apple iPhone - using product intro as brand statement

Apple iPhone - using product intro as brand statement

Giro - reasserting brand purpose to grow business

Giro - reasserting brand purpose to grow business

Nike - localizing global brand values

Nike - localizing global brand values

Gum - redefining an entire category

Gum - redefining an entire category

EVOLVD - defining brand by principles

EVOLVD - defining brand by principles

AFL/CIO - inverting brand perception

AFL/CIO - inverting brand perception

Barnes & Noble - reframing overall brand via product launch

Barnes & Noble - reframing overall brand via product launch

SuperDeluxe - launching with attitude

SuperDeluxe - launching with attitude

Starz: Black Sails - elevating brand to cultural identity

Starz: Black Sails - elevating brand to cultural identity